Devaito — AI Social Media Manager
Devaito is an AI social media manager. Designers build reusable template groups in an editor, the AI fills them with on-brand copy and imagery, and the platform schedules the results to connected social accounts. I worked on the frontend as a freelancer, connecting that editor to the APIs behind it.
Tech stack
The problem
A designer should be able to build a template once and have AI reuse it indefinitely — swapping logo, brand assets, product images and copy for every post — and the output has to reach LinkedIn, Instagram and the other networks on a schedule, without anyone leaving the editor.
What I built
- Connected the frontend editor to the platform APIs, so templates, groups and categories persist with automatic background sync.
- Built the flows designers use to author template groups by category — the library the AI generates from.
- Wired AI generation into the editor: copy written on demand and still editable, with logo, brand assets, images and products swapped per post.
- Implemented the post and frame formats for LinkedIn, Instagram and the other networks, plus scheduling and publishing to connected accounts.
The result
A production editor where one designer’s templates become a continuous supply of on-brand, AI-generated posts — customisable, editable, and scheduled straight to connected social accounts.
What I learned: How to integrate AI generation into a real editing UI: keeping generated output editable, on-brand and reliably synced across a template library.
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